Target's price match: what it matches, how to ask, and the holiday window

Updated October 25, 2026 · Everything below comes from Target's "Price Match Guarantee" help page, read on that date. The link is at the bottom. Target can change the policy, so check its page before you rely on it.

The short answer

Target says it will match the price if you buy a qualifying item at Target and then find the identical item for less at Target.com, in Target stores or with a Target Circle deal. Price matches can be requested at the time of purchase or within 14 days after. (Target)

So it is a match against Target's own prices. Target also says it does not price match items on comparison-shopping sites, because the price must be validated by a team member on Target.com or Target's digital ad. (Target) For other stores, see our guide on which stores price match.

The holiday window this year

Target says that starting November 1, 2026, if you buy an item in store or online and the price goes lower at Target on or before December 24, 2026, you can request a price match. Proof of purchase is required. (Target)

That is a longer window than the usual 14 days. Outside the holiday dates, the 14-day rule applies. (Target)

What the item has to be

• The identical item: same brand name, size, weight, color, quantity and model number. (Target)
• The lower price must be listed and valid at the time of the match. If Target can't verify it, it may decline. (Target)
• Target matches Target.com prices on in-store purchases and in-store prices on Target.com purchases. (Target)
• Items don't need to be in stock. Target says it doesn't give rain checks for price match requests if an item is out of stock. (Target)

How to ask

• Bought in a store: Target says to provide proof of the current lower price at Guest Services in your local store, and you can also ask at checkout. Bring the original receipt if you already bought it. (Target)
• Bought on Target.com or in the app: chat with Target online or call Guest Services at 1-800-591-3869. Have your order number and item information ready. (Target)

What counts as proof

Target says to show the price on your mobile device from Target.com, or the digital version of the ad, and a team member will verify it on a Target device. Screenshots or pictures cannot be accepted. (Target)

For a Target Circle deal, Target says proof requires member sign in, sign up or a mobile number entered at checkout. (Target) If you use the Target app, it must be showing the price of the current store location. (Target)

What Target won't match

Target lists these cases. (Target)

• You bought in a Target store and the lower price is from a different Target store.
• You received a promotional Target GiftCard with the original purchase, or the product currently has a GiftCard offer.
• You are also using a Registry completion coupon or other Target coupons.
• Clearance, closeout, liquidation, damaged, used, open package, refurbished, pre-owned and rent or lease to own items.
• Typographical errors, discounts on a total store or site purchase, deals that require a minimum purchase, and non-branded items.
• Target Circle Bonuses that you tap to add, credit card offers, financing, bundled offers, rebates and mail-in offers.
• Contract phones and plans, optical, product services, clinic and pharmacy purchases, and pre-order items.

Target also says price match of items sold by Target.com, or prices through the Target app, are not available in Alaska and Hawaii. (Target) Target Plus Partner items have separate rules, and Target items can't be price matched to Target Plus items. (Target)

Coupons, Circle Card and groceries

• Manufacturer coupons are applied after the price match is made. Target coupons and tap-to-add Circle Bonuses can't be used with a price match. (Target)
• Target Circle Card: Target says you still save 5% on a price matched item or order. Some restrictions apply. (Target)
• Produce and groceries: must be the identical item, size, weight and quantity, sold in the same unit of measure, such as per pound or per item. Target says non-SuperTargets can't match per-pound items. (Target)

How to use this when you shop

• Keep the receipt. It is required for a price adjustment within the window.
• Put the end date in your calendar. It is 14 days normally, and December 24 for holiday purchases.
• Check the price on Target.com, not a screenshot. Target says screenshots can't be accepted.
• Check other stores before you buy. Target's match only covers Target prices, so a cheaper price elsewhere won't count here.

Common questions

Does Target price match Amazon or Walmart?

No. Target says it matches identical items found lower at Target.com, in Target stores, or with a Target Circle deal, and that it does not price match comparison-shopping sites.

How long do I have to ask for a Target price match?

Target says at the time of purchase or within 14 days after. Starting November 1, 2026, purchases get a longer window: if the price goes lower on or before December 24, 2026, you can request a match.

Can I show a screenshot as proof?

No. Target says screenshots or pictures cannot be accepted. Show the price live on Target.com or the Target app.

Does Target price match clearance?

No. Target lists clearance, closeout and liquidation items as exclusions.

Sources

• Target — Price Match Guarantee

Policies change. Check Target's page before you rely on a match. Price AI isn't affiliated with Target.

Related: Does Amazon price match?, Kohl's price match, Walmart's price match, Best Buy's price match, which stores price match, holiday return policies at big stores, Target's return policy, Amazon's return policy and how to tell if a sale is a good deal.

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