Shopping guide
Which stores price match?
Target, Best Buy, Walmart and Lowe’s each have different rules. Here’s who they match, the fine print, and how to ask.
Updated October 2, 2026
You find the TV, the blender or the vacuum you want, and then you see it for less somewhere else. A price match can save you the trip — but every store's rules are different, and the fine print is where most requests get turned down. Here's what four big US retailers say in their own policies, checked on October 2, 2026, plus how to ask so the answer is yes.
Two terms first. A price match is when a store lowers its price to match a cheaper price you found. A price adjustment is when a store refunds the difference after its own price drops on something you already bought. Some stores do one, some do both, and some only match themselves.
Target: matches Target, not other stores
Target's Price Match Guarantee covers a lower price on Target.com, at another Target store (for in-store purchases), and Target Circle deals. Target says it does not price match items on comparison-shopping sites or at other retailers. (Target)
- Time limit: at the time of purchase or within 14 days after.
- Not covered: clearance, closeout, refurbished items, typographical errors, gift card offers, Target Circle bonuses and Target Plus partner items, among others.
- How to ask: in a store, go to Guest Services with proof of the current lower price; online, chat or call 1-800-591-3869.
- Watch out: Target asks for the lower price on Target.com or the Target app on your phone. It says screenshots or pictures can't be accepted.
In practice, Target's policy works as a 14-day price adjustment: if Target drops the price after you buy, ask for the difference.
Best Buy: matches a named list of competitors
Best Buy matches lower prices from a published list of “Qualified Competitors”: Abt, Amazon, Apple, B&H Photo Video, BJ's Wholesale Club, BrandsMart USA, Costco, Crutchfield, Dick's Sporting Goods, Home Depot, Lowe's, Menards, Micro Center, Nebraska Furniture Mart, P.C. Richard, RC Willey, Sam's Club, Target and Walmart. Items sold by third-party marketplace sellers on those sites don't count. (Best Buy)
- The item must be identical, new and immediately available at the competitor, at a price that's in effect now. (Best Buy)
- Its own price drops: if Best Buy lowers its in-store, online or app price during the return and exchange period, it will match its lower price when you ask.
- Not covered: marketplace products, membership-only prices, daily or hourly sales, contract phones, pre-orders, bundles, financing offers, clearance, open-box and refurbished items, and Black Friday pricing.
- The big holiday exception: Best Buy's policy (effective September 2, 2026) excludes price matching from the Thursday before Thanksgiving through the Monday after. If you plan to use a price match on a holiday gift, do it before or after that window.
- How to ask: show the competitor's ad or web page to any employee in a store, or use Best Buy Chat or call 1-888-237-8289 with the link ready.
Walmart: stores match Walmart.com only
Walmart says its U.S. stores will match the price of the identical item advertised on Walmart.com, with restrictions, and the store manager on duty has the final say. (Walmart)
- Walmart.com doesn't price match — not competitors' prices, not a lower price on something you already bought online, not marketplace sellers and not in-store prices. (Walmart.com)
- So the useful move is in the store: if the shelf price is higher than the same item on Walmart.com, pull up the Walmart.com listing on your phone at checkout.
Lowe's: matches other retailers, with a long list of exceptions
Lowe's says that if you find a lower price on an identical in-stock item from another local retailer, it will match the price. For online retailers, the competitor has to be able to ship the item to your location. (Lowe's)
- Not covered: installation and labor, special-order items, discontinued, used, refurbished, open-box, clearance, seasonal or damaged items, rebates, BOGO and bundle offers, membership and wholesale-club pricing, third-party marketplace sellers, auction sites and advertising errors.
- Can't stack: a price match can't be combined with any other Lowe's offer, promotion, discount or coupon.
- How to ask: in a store, show the website, ad, printout or photo to an associate. For online orders, call 1-877-465-6937 or use chat; Lowe's only honors requests from the person who made the purchase.
How to get a yes
- Match the model number exactly. “Identical” is in every policy. Around big sale events, some TVs and appliances come in slightly different model numbers, and a near-match is a no.
- Check who's selling it. Best Buy, Walmart and Lowe's all exclude third-party marketplace sellers. On a big retailer's website, make sure the item is sold by the retailer itself.
- Make sure it's in stock. Best Buy and Lowe's both require the competitor to actually have it available.
- Have the live page ready. Some stores accept a photo or printout; Target won't accept screenshots. A live web page on your phone works almost everywhere.
- Ask before you pay when you can. It's simpler than a refund afterward, and some stores only match at the time of purchase.
- Set a reminder for price drops. Target's 14-day window and Best Buy's return-period match on its own price only help if you check.
Policies change, and stores can update them at any time. Before a big purchase, open the store's own policy page (linked below) to confirm the current rules.
See what other stores charge, from the aisle
Price AI identifies the product from a photo or barcode, shows current prices from major retailers, and gives you a Deal Score from 1–100. That's the comparison you need before you ask for a price match. When it can't identify something, it says so instead of guessing.
Common questions
Does Target price match Amazon or Walmart?
No. Target's policy matches lower prices on Target.com, at other Target stores and Target Circle deals only. It does not match other retailers or comparison-shopping sites.
Does Best Buy price match on Black Friday?
Not during the holiday window. Best Buy's policy excludes price matching from the Thursday before Thanksgiving through the Monday after, and it never matches Black Friday pricing.
Does Walmart price match Amazon?
No. Walmart stores match the identical item's price on Walmart.com, and Walmart.com doesn't price match competitors at all.
Related: how to price check in a store and how to tell if a sale is actually a good deal.
Sources
Price AI isn't affiliated with any of these retailers. Store names are trademarks of their owners.
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